Financial Intelligence for Creative Entrepreneurs

Real business owners often struggle with the numbers side. We built our approach around what actually works for designers, artists, and makers who need clarity without the corporate jargon.

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Creative business financial planning workspace

What's Shifting in 2025

The creative economy is changing faster than most traditional finance advice can keep up with. We're seeing portfolio careers become the standard rather than the exception. Three income streams where you used to have one.

And honestly? The old budgeting templates don't make sense anymore. You can't predict quarterly income when projects come through agencies, direct clients, and platform work all at once. That's why we focus on cash flow patterns instead of fixed budgets.

By late 2025, we expect regulations around contractor payments to tighten. The Australian Tax Office is paying closer attention to creative business structures. Getting ahead of this now means fewer headaches in eighteen months.

Portfolio Complexity

Multiple income streams require different tracking approaches. We help you see the whole picture without spreadsheet overload.

Tax Structure Changes

Recent updates affect how creative businesses should be set up. Our autumn 2025 workshops cover the practical implications.

Platform Economics

Working through Fiverr, Upwork, or Behance changes your financial admin. Different rules apply and most accountants miss them.

Financial analysis tools for creative professionals
Business planning session for artists and designers

Financial Foundations Programme

Starting September 2025, we're running a six-month intensive for creative business owners who want to actually understand their numbers. Not just track them, but use them to make better decisions.

This isn't accounting education. It's about building financial literacy that matches how creative work actually functions. Variable income, project-based cash flow, equipment investments that don't fit neat depreciation schedules.

  • Monthly group sessions focused on real scenarios from participants
  • Individual quarterly reviews where we analyse your actual business data
  • Access to tools we've built specifically for creative income tracking
  • Tax planning sessions timed with Australian financial year cycles

We cap each cohort at twelve people because the discussions need space. Applications open June 2025. Programme runs September through February 2026.

Learn More About Our Approach

Led by Someone Who Gets It

Stellan Bergqvist, financial educator for creative businesses

Stellan Bergqvist

Programme Director

Spent fifteen years doing books for design studios before realising most financial education completely misses how creative work operates. Built this programme because too many talented people were losing money to confused tax structures and poor cash flow planning.

I work with about forty creative businesses annually, from solo illustrators to small agencies. The patterns are consistent even when the work varies wildly. Once you understand the underlying financial dynamics, the admin becomes manageable rather than overwhelming.

Based in Sydney, but half my clients are regional or remote. The financial challenges don't change much based on location, though tax considerations sometimes do.

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